Leadership & Team

Tom Drews, Founder and CEO
Tom Drews has delivered training, speaking and consulting programs for all kinds of organizations, including Google, Symantec, WebEx, Clif Bar, McKesson and Cisco.  Citrix (GoToMeeting) and Cisco (WebEx) have both hired him as one of their leading experts in the field of Virtual Meetings and Presentations.  He is also the CEO of Making Minutes! Productivity and Life Balance.

Prior to founding What Works Communications, Tom Drews served as Vice President of Sales for two fast growing technology companies based in San Francisco. Previously, Tom founded Active Stick Wear, a company that designed, manufactured and distributed sportswear to 87 department store chains including Macy’s, Penny’s, Sears, Kids R Us, Footlocker and Wal-Mart. Following his graduation from The University of Colorado, Tom spent some time in Hollywood where he studied improvisation, acted in commercials, and played small parts on a variety of soap operas.

Alice HeimanAlice Heiman, VP Training

Alice has delivered What Works! training for a variety of sales teams and has helped them to significantly improve their ability to design and deliver highly effective sales presentations.  She helps sales people to shorten the sales cycle, beat the competition and close more business.  

Alice developed her sales expertise while at Miller Heiman, Inc. before striking out on her own, establishing Alice Heiman, LLC in 1997. In her years at Miller Heiman she sold to and trained some of the country's largest and most complex accounts including: Coca Cola, Dow Chemical, Fidelity Investments, UTC Fire & Security and Hewlett Packard. Her work has earned her numerous awards including Saleswoman of the Year, Marketer of the Year and the U.S. Chamber of Commerce Small Business Blue Ribbon Award. For the past 20 years she has spoken at numerous conferences and professional organizations and run sales training for salespeople and sales management throughout the country.

What Works! Trainers and Consultants We have focused a great deal of time and effort on partnering with the most skilled and talented trainers possible. They will be sure to go out of their way to provide as much value as possible!